Johanna Senior is a Fashion industry expert with over 20-years of experience working in leadership roles. An accomplished Product Development & Sourcing Executive and a main board director who has a track record of delivering profitable growth and product excellence on behalf of a portfolio of leading Brands and Retailers in international markets.  

Johanna has spent her career working within product creation, from design to brand building, category management and range planning, from development, technical and sourcing through to in house delivery. She has worked at a global level spending several years in Hong Kong where she headed up a buying operation and full P&L with offices in HK, Jakarta and Shanghai. Working extremely closely with the supply base she acquired a first rate knowledge bank on sourcing and production and how to translate that knowledge into profit. In a transition from brand to retail, she then moved to Philadelphia in the US for a large global luxury womenswear business. Now based in the UK, her most recent positions were on the main board at Lyle & Scott Ltd and leading the UK and global product team at Ben Sherman. 

Johanna launched her consultancy in 2014 with an ambition to support fashion businesses to improve at both a strategic and operational level, whilst ultimately increasing profit. In addition to consulting, Johanna also takes on interim and non exec roles. Past and present brands include: